Sunday, August 28, 2005

Just Monitoring Blogs Isn't Enough - Yahoo! News

~~` Wherever people congregate --- in real-space or cyber-space ---

the marketing slime fungus sprouts.

Maybe Proctor and Gamble will come up with some spray cleanser to

fight this fungus --soon to be-- among us.

They can advertise it here on


if they do ~

`~` ` TP


Just Monitoring Blogs Isn't Enough - Yahoo! News: "Just Monitoring Blogs Isn't Enough" - by BRIAN MORRISSEY of ADWEEK

Fri Aug 26, 5:04 PM ET

The rise in consumer-generated Web content is leading at least one interactive agency to branch into blog relations in an effort to help clients steer online chatter about their brands.

Ripple Effects Interactive, a Pittsburgh-based independent agency, last week formed an online relations unit to monitor and influence blogs, message boards and other user-generated media."